I've only taken GE classes so far so I don't have a solid foundation of business (well besides what was taught in my high school entrepreneurship class) and I was wondering what can I do on the extra-curricular side of things in order to have a competitive application for internships this summer?submitted by NanotechMagikarp
I'm not formally trained in marketing (bachelors and masters in health administration, which includes aspects of marketing), but I work full-time in the industry and have developed a nice little side gig of writing, consulting and managing marketing campaigns for small businesses.
Expansion Of Original Thought
Like I said, I do a bit of freelance work on the side and am looking for a new project to dig into. There are several areas of interest I'm exploring, one of which is marketing. So, I'm looking for discussion on pains that you experience in your day-to-day activities as a marketer. Specifically, what software do you use that doesn't quite get the job done? What resources do you wish were more detailed or exhaustive? What types of products would make your life easier?
Basically, I'm trying to do some market research on the need for a bit of software, an ebook, an online course, or any other digital resource that can help marketers do their job better/easier.
Thanks in advance for any comments/suggestions!submitted by balius
I have a website, which is picking up some traffic. It's a video based website for tablets. I used to have adsense ads displayed, but recently Google blocked it, because some of the videos were published without owning copyrights.. I fixed an issue, but I doubt they can resume my adsense campaings. I am looking for some creative alternatives. I don't want to display any popups, since it's a tablet/phone friendly service.. Any advice is welcome !submitted by tomasusa
My team and I launched our shoe line on Kickstarter, and after a couple weeks, I feel like we have exhausted our personal contacts for backers. We're sitting at 38% of our goal, and we have one month left. The first day of our launch, we hit 25%, and we've slowed down since then.
We have tried an ad on Facebook (with minimal success), and we just launched a banner ad on Kicktraq.com (with a number of clicks, but only 1 sale from this).
Our product is awesome--woven shoes from Bulgaria that are perfect for house shoes and wearing out and about during the spring/summer/fall. Please check out our project here for an idea of what we are all about: www.kickstarter.com/projects/323366220/bos-footwear
Any thoughts? Any tips? Please keep in mind that we have very minimal funds to work with--that's why we're launching through Kickstarter! Thanks in advance!submitted by luvche21
Trade shows are a visually stimulating affair. Think about it — you’ve got thousands of people coming and going, bright lights, huge signs, glossy brochures, stunning promotional models and enough nifty looking swag to fill a warehouse. If you’re wondering how to leverage your trade show marketing, why wouldn’t you take advantage of the most visual-centric social media networks out there: Instagram!
Instagram’s got all the social cachet of Facebook minus all the nonsense and ads (for now at least); it’s strictly visual, visual, visual. Use this hot social network the right way and you’ll more easily engage with your audience, generate real leads, and get the most out of your trade show marketing.
Here are 7 helpful tips to help you supercharge your trade show marketing with Instagram. Tell a story with images Posting on Instagram won’t do you any good if share dull, lifeless images with your audience. Rather than post a boring shot of some flyer you have lying around, why not snap a photo of someone on your staff? While you’re at it, how about taking a few shots while your team is setting up and/or breaking down your booth, giving your audience an inside look at the comings and goings of your brand? Heck, you could even take some shots of local landmarks (e.g. Times Square, the Sears Tower). Make your images meaningful — tell a story — and your audience will be more likely to respond.
Include relevant hashtags Imagine you’re attending a trade show in Cleveland and trying to promote a new video game. You’d want to tag your photos with the hashtag #Cleveland, #trade show, and #videogames, right? You also might add the words #Ohio, #conference and #gamers. The tags you add play a huge part in your photos being found by your target Instagram audience. Take the time to think of all the relevant hashtags you can, and include them with your photos. Note: Most modern trade shows will probably have an official hashtag (e.g. #NYCC for New York Comic Con), so definitely include this with all of the photos you share.
Network via the Explore option You might not realize it, but there’s likely a good amount of your audience using Instagram already, whether they’re posting about important business or throwing up pictures from their vacation in Honduras. You can find Instagram users who are into the kind of stuff you’re promoting by using the Explore feature. Simply search by keywords that make sense for your brand (e.g. if you owned a traveling circus company, the keyword “clowns”) and connect with people who are likely to be interested in working with you and/or buying your product/service. This is also a great way to listen in on conversation and find out what your target customers are into.
Record quick videos You’re hip to video marketing, aren’t you? Whether you’ve got a sweet sizzle reel or wouldn’t know a promo video if it hit you in the face, you can use Instagram to leverage the power of video marketing. Instagram lets you record 15 second video clips, just enough time to show off a hot new product or share a funny sound bite from one of your staff. Engaging little clips can help you stand out from the hordes of trade show marketers posting generic-looking, static photos and connect with trade show attendees.
Name your location Remember how we mentioned that you should include the city your trade show is in as a hashtag for each of your photos? Well, you can take the whole location thing a step further by naming the location for each of your photos. Simply name the location of your booth (e.g. Booth A-5) and/or city (e.g. Boise, Idaho) with each of your photos, and trade show attendees will be more likely to find your Instagram savvy self.
Stage photo opportunities Got a really cool part of your booth that you want to show off? Want to get trade show attendees more involved with your booth? When you’re developing the look of your booth, consider creating a special section where you can take pictures with attendees. This might be something as simple as a backdrop or as elaborate as a special “Photos with Brand X” seat. This will help create a more memorable image for your business and make it easier for you to truly engage with visitors.submitted by VonazonInc
Awesome article! Hope you guys will enjoy it as much as I do: http://moz.com/blog/treat-your-channels-like-a-soccer-teamsubmitted by OptiLocal
Amvoc basically deals on telemarketing and telesales sector because very highest calibre of telemarketing manpower in the UK also we have more than 100 years of combined telemarketing experience at management level. We make only realistic and achievable promises.submitted by alexanderarnold
I'm in community college and since I'm a huge idea guy I think I'm tailor-made for a career in marketing or later becoming an entrepreneur. Title says it all really, but I attend community college in Calfornia so my choice of schools are limited to all of the CSU's (I know Cal Poly SLO is the best but I don't think I have the grades to be admitted there for transfer) and I have to choose a specific college soon to work towards.submitted by NanotechMagikarp
Rafflecopter is a simple tool to host giveaways for bloggers. We've developed a tool for VLOGGERS (YouTubers) who run giveaways on a frequent basis. Our tool makes it easy to create, run, and track their giveaways by embedding their video in our giveaway platform, making it easy for them and their audience to enter.
It's called Gimmy It, and it's a giveaway marketing tool to help Youtubers or content providers set up giveaway pages and widgets to work with their video.
Typically, we will see a YouTuber direct the audience to various social networks that they must follow or like in order to enter. However, they are not managing these entries or selecting all the qualified users. With Gimmy It, these call to actions are all in one place, that is easily shareable across social networks and simple for the users to enter. The added benefit would be for YouTubers (or brands) to manage these results and create beautiful landing pages.
Your feedback would be greatly appreciated! (www.gimmyit.com) EXAMPLE: http://gimmyit.com/giveaway/epoch-2-promo-code-giveaway-3/
I've been working on a number of "start-ups" but mainly I just like creating products. I recently launched a website called www.GameMob.com where I've banded together with a team of contributors to cover mobile gaming topics. Nothing original, but the goal is to provide quality, timely, and informative content for the growing number of mobile gamers.submitted by johngimmy
Disclosure: This article is the general basis and purpose for creating my commercial application which is now in the late stages of beta testing. I have included the link to my application at the end of this article.
TLDR (Too Long, Didn't Read) Included Here for Convenience
It's an old idea.
Drug dealers have used it effectively for decades: give a person a free taste and, if that person just happens to want more, he or she will come back and buy some at a reasonable price. If it didn't work, they wouldn't do it. But it does work. And the dealers know the majority of their "gimmies" will ultimately result in sales.
Of course, I'm not here perpetuating the sales of illegal substances on your local street corner – but shunning an effective marketing technique because of the origin of said technique is not rational. If you'd rather, think of it as an overnight test drive. Think of it as a be-toothpicked sausage plucked from a Costco sampler tray. Think of it as a video game demo. Because "it" is all those things.
Giving some to get more. Yes, it's an old idea.
And it's as effective as it ever was.
You're building a targeted, fully-qualified audience. It's as simple as that: the people that you "hook" with your freely-given resource are the same people whom are willing to buy that resource. By offering, say, a Wordpress template, you are building a list of people interested in Wordpress templates. Maybe some are developers, maybe some are turn-and-burn website pushers, and maybe some are avid bloggers. Doesn't matter. They have one thing in common: for one reason or another, they wanted the Wordpress template you were offering. Therefore it's very likely they will be interested in other Wordpress templates you offer. But it doesn't stop there! These same people will quite possibly be interested in Wordpress plugins, widgets, tutorials, blog-writing advice, et cetera ad naseum.
Bringing email into the picture.
So you have a resource and you can visualize the potential market of that resource now. The lynch-pin in the process between giving and getting is the exchange of a vital piece of information: the email address.
Of course, we've seen this before.
Internet marketers call pages designed to gather email addresses "squeeze" pages. The people who fill out these squeeze pages are called "prospects." The problem with such terms (besides being somewhat derogatory) is that they apply to pages calculated to pull email addresses from general traffic. These squeeze pages are often filled with sensationalized guarantees, scarcity tactics, and time-sensitive offers (Lose 10 pounds in a week with this ebook! Just 14 copies left! For two days only!). This approach works on a small fraction of the traffic driven to the squeeze page but, given the cost of the traffic and the ultimate sales made in the end, Internet marketers are able to get a profit margin out of these projects.
Let's not play that game.
For a little extra work, these "squeeze" pages can be transformed into useful and valuable gateways for both the seller (or promoter in the case of affiliates) and the potential buyer. If you offer something – something they want – in trade for an email address, you don't have to make sensationalist claims or pretend to limit the availability of your product. Be honest, be straightforward, and the "squeeze" page becomes a practical exchange of information:
"Here, I want you to have this tutorial ebook on how to digitally color your work in Adobe Photoshop for free. Please type your email address in the box below and I'll send you more professional tips and tricks for detailing your artwork in Photoshop. Thanks!"
Sure, some visitors will just close the page. Oh well, they didn't cost you anything! It's the visitors that fill in their email – the ones that qualify themselves - that you will earn as potential customers.
The list is now building itself.
It's time to start a campaign. There's many different types of campaigns and they each have pros and cons. Some front-load sales ("door-busting") but burn out a list quickly (because of high unsubscribe rates) while others stretch out the interval between promotions for a week or more ("drip-sales" which are less satisfying to the wallet but tend to result in a much lower unsubscribe rate and less risk of getting your domain and/or IP on the major email provider spam lists). Of course, your product will be a big factor in which type of campaign you want to run. If it's seasonal, for instance, then blasting out a series of emails two months going into the season is going to be more effective than campaigning year-round.
Email campaigns work on qualified lists because: 1) the audience has already shown interest, 2) you've given them something in good faith and people, in general, are courteous when you follow-up on that good faith, and 3) it's considered fairly non-intrusive as long as you make unsubscribing easy and straightforward (in fact, conversions are proven to be higher when an unsubscribe link is presented at the top of the email!).
Getting the word out about your freebie.
Just post it. Nothing more to it than that. Wordpress theme? Submit it to DesignFloat.com and SmashingMagazine.com as a free resource. Fonts, tutorials, ebooks – doesn't matter! Just post it. Post to Facebook. Post to LinkedIn. Post to Reddit. Of course, wherever you post, make sure you're following the rules. Spam gets you nowhere and, anyway, spamming will severely diminish the quality of your list.
You mentioned "accessorizing" but what about concentrating on cornering a niche?
Whoa, why limit yourself? Relevant merchandise should always be showcased in a highly-visible, easy-to-buy format (ala Amazon.com). Fashion folks call it "accessorizing" and marketing people call it "upselling" but the premise is the same. Let's look at Best Buy, for instance: it's not the television or computer sales they make money on, it's fat margins on the power strips and HDMI cables and printer cartridges and warranties that keep them in business.
Could be risky... what about those people just in it for the free stuff?
Who cares? Forget about them and promote to your true audience. There are people out there that will take a free vacuum cleaner bag despite having no vacuum. Focus on selling your vacuum belts and replacement bulbs and attachments to the people who do have vacuums – the freeloaders will lose interest and move on without any effort or attention on your part.
So where is this link you warned about at the top of the article?
My application is called Payloadio. It is a simple yet powerful tool for building your email list by converting your resources into valuable fully-qualified leads for email marketing.
The link is right here: Payloadio
You can sign up for the beta here and receive (almost) immediate access along with a special free-upgrade offer: Payloadio | Beta Sign-up
Questions, comments, snide remarks?
Feel free to post here or message me. Thanks!submitted by sparetuna
We launched a service capable of text, voice, or email to use as a marketing tool to get alerts or messages out to customers. The first month and 1000 messages are free without divulging any credit card info, so if anyone has experience with or interest in this kind of product, we would truly appreciate some honest feedback.
Thanks for looking!submitted by blowsshitup
Hi reddit, i've built a chatrooms website and launched it 6 weeks ago. I am very disappointed with the results which include about 200 account entries per day, about 4k registered users per month.
The strategy I am using is to address groups of shared interests like World of Warcraft gamers and telling them that they can host a chatroom free of charge on our website/system.
In addition I am targeting people who like to chat on the internet that such a website exists where they can chat for free. (commenting on youtube videos, going to facebook fanpages etc).
However it seems like the number of visitors/new signups has been flat for the past 3 weeks. I am by no means a marketer. Would you tell me what I can do in this case?
It is interesting that chatrooms are dynamic by nature, you need to have concurrent users on it to work properly, unlike static content such as youtube video, where you upload it and other people can watch it in few hours time.
Let me know your thoughts on this strategy and please point out any pitfalls I am making.submitted by MichaelZyskowski