Before we begin just have a think about how your business compares to other businesses in the same industry? What do you think about that? How does it make you feel? What would happen if your business doesn’t receive the results it needs to succeed?
So are you aware of who we are and what we do? That's right, we are Off The Chain Marketing, and we help small to medium businesses achieve fantastic successfrom marketing and become famous in their target market, which we’re sure you would agree is very important!
So obviously by reading this today you place a high priority on your business development, so what are your major concerns with your businesses’ marketing or your marketing department? How does that affect your business, and how does that make you feel?
We find that when businesses have the marketing side of their business covered that it has an overall effect. Not only do sales increase, but you and your staff also gain a lot more confidence, your customer service improves, and you find work life a lot less stressful and a lot more fun! Ask yourself if you never had to worry about marketing again, how you feel that it would affect your work-life balance?
Now you see business marketing is a bit like building a brick wall, it builds up upon itself just like a brick wall does... but before you start laying bricks, what do you need to put down? That's right the foundations.
If you've studied marketing years ago then you may have heard that the foundations of marketing are the 4 Ps, product, price, place (distribution), and promotion. Today's foundations are a little different, today is all about the 4Cs, which are content, context, connection and community.
Now of course if your business is missing some aspects of marketing from no time, lack of knowledge or not having the right staff then what happens to the foundations? They are weakened!
So now if each year goes by and you have ten bricks of marketing to be built but because of time constraints you only manage to lay 70% of them, it simply means that there are 30% missing and this creates gaps in the brick wall. Then the following year your business receives another ten bricks, so what happens when you try and put a brick on top of a gap? It falls through! As the years go by this gap gets wider and wider and this is what we call the v-affect because you can't put something on top of nothing, right?
So the question is how many years have gone past already without a website that shows on the top of Google searches, and where customers can buy your products or book your services online? How long have you been without Facebook or Twitter? When was your last PR campaign? What is your system of referrals? How do you contact your existing customers that you haven’t seen in a while?
We believe that every business has it in them to do all of the above by themselves without help. However it all comes down to opportunity cost and time. At Off The Chain Marketing, we know what we’re doing! We don’t want you to have to worry about any of this in your business. That is why we would like to offer to step into your business, and do the entire 12-month marketing revolution for your business, fully documented and including training for you and your staff so that the activities can be implemented as an on-going process.
To hire a full time marketing representative in your business would not cost less than $50,000. And unfortunately most marketing staff are scared of the hard work themselves or don’t have the necessary skills, so you would still end up paying a graphic designer, and a web designer. Or you could subcontract each of the 12 months to different companies, and on average you would be paying about $4,000 per module, or $52,000 in total. While I assure you this investment would still pay for itself in the end, but the problem is that it would not follow an organized structure and would end up being a big confusing mess.
Off The Chain Marketing is the only company willing to step in and do all the hard work for you, be transparent with what we do giving you all the documentation and training required to make marketing part of your routine, and automating anything that possible can.
The best news is that your investment in the 12-month marketing revolution is less than the cost of hiring a high school student part-time, and gives you the peace of mind that you are working with the only marketing company that provides a complete online, and offline solution to their clients.