A customer walks into your business, browses through products or reads about your services, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. So why is it then that most businesses’ websites are no more engaging than a business card? What is so hard about re-creating the feel of actually being in the store/office in person?
It doesn’t matter if you sell products, services, or just pies and pasties. You need to make your web design as close as possible to the real thing.
First step: You need to provide plenty of content and product descriptions such as sizes, dimensions, colours and comparisons with other similar products. The website must allow the customer to choose a product or service, get a clear understanding of price, and understand exactly how to use the product or service.
Second step: Your customers need to feel the same level of customer service as if they were in the store/office in person. If you are a clothing retailer or a hairdresser and you usually give your customers some advice, then you should have some advice on your website!
Third step: You need to be seen as being current and relevant. Do not let your customer attempt to buy a product only for it to be sold out, never have a ‘page under construction’ and do not have the 2006 Staff Christmas Party listed under latest news!
Fourth step: You need to have a specific call to action with the intention of finding out who is on the website. Offer something for free in exchange for subscribing to a newsletter; this way you can build a database of potential customers that can be marketed to.
Fifth step: Point people to your website; make the intention of social media sites to draw people to your website. Have something of value or interest for your existing customers on your website so that they feel the need to go there.
Remember that marketing is about content, context, connection and community.
Look for a web designer that will build you what is called a Content Managed System (CMS). Off The Chain Marketing includes a CMS with all our websites, allowing you or your staff to log in and make changes to the website, update the products and stock levels and create new pages or new content without understanding any web programming or needing any software. You can log in from anywhere in the world straight from the website and make changes as simple as if you were adding a photo on Facebook.
We proudly serve the Web Design Adelaide community, and have achieved fantastic results for Adelaide businesses.