The simplest way to create a blog is to think about the questions that your customers want answered, and then go ahead and answer them. The beauty of this is that anyone searching for that question on Google could end up on your page and be satisfied with the answer. It also establishes you as the expert, gives you fresh content to include in your newsletter, and opens up a discussion surrounding your products and services.
The beauty of a blog is that it ties in all of your online activity. On twitter you tweet that you have written a new blog entry, you discuss your blog on Facebook, you use your blog content as your newsletter. It’s perfect!
The best way to get more comments is to do the following things:
The first one is simple… just ask for comments! Often this is all you will need.
The second is to ask questions and seek opinions from your customers.
The third is to comment on other comments. This is a key point, as it shows that you are engaged with your audience and that your customers begin to see you as a friend who they can communicate with as such.
The forth is to be human. It is important that your blog posts are not essays that are well researched with facts and figures; they are a log of what is going on in the community that is your customers. In this situation (and we argue in all situations) it is perfectly acceptable to add your personal thoughts to allow your customers to connect personally with you and your business.
The fifth is to mix it up a bit and allow some controversy. Nothing is better than discussing a hot topic that people have strong opinions about as this just increases engagement.